![]() But the toasted marshmallow can probably go down the drain. Lose your shame, crack open a chilled can and enjoy as is. Would we order any of these at a bar with a straight face? Would we pass them out at a party to our booze-savvy friends? In a word, no and no. And the apple crisp is oddly refreshing in that autumnal way. Puts in its namesake latte, we might add). But the pumpkin spice actually hits the right seasonal notes (without all the added sugar that Starbucks ![]() Look, there’s no pretending there’s anything sophisticated about a hard seltzer that tastes like toasted marshmallows (and for the record, that was our least favorite of the group - a rather bizarre concoction that aims to be like a campfire in sweet, bubbly form). We were prepared to say that they could contribute not just to a decline in the overall hard-seltzer category, but to a decline in Western civilization itself.īut then we tried the flavors. We were prepared to be terribly cynical about Bud Light Seltzer’s fall flavors. But after one sip of Bud Light Apple Crisp Seltzer you’ll realize that Pumpkin Spice is no longer the brand ambassador of the coming holiday season. “Bud Light Seltzer is all about fun and flavor,” the brand says. People typically anticipate the advent of fall with the flavor of Pumpkin Spice showing up everywhere even before the leaves on trees start to change. Other seasonal assortments they have launched include a holiday-themed Ugly Sweater pack (highlighted by a “peppermint pattie”-flavored seltzer) and a Retro Summer pack (with cherry limeade, blue raspberry and “summer ice” flavors). And they say their flavor innovations and variety packs are helping contribute to Bud Light Seltzer’s popularity. They note that the brand, launched in 2020, has already become the third most-popular one in the category (behind White Claw and Truly). More than a third of US population under air quality alerts. Still, the folks at Bud Light, part of Anheuser-BuschĪre bullish when it comes to fizzy water that can get you tipsy. Bud Light is launching a pumpkin spice spiked seltzer CNN Business START THE DAY HERE Discovery in Titan sub wreckage. the Sam Adams folks behind the Truly Hard Seltzer line - recently reported a softening in the category, which contributed to a fall in its share price. White Claw, the industry leader, has seen sales decline in bars by 15%, according to one industry report. Does the world really need a pumpkin spice-flavored hard seltzer? Or a toasted marshmallow one, to name another of the offerings in the assortment? (Rounding out the pack are maple pear and apple crisp varieties.)Īnd there are indeed signs that hard seltzer sales are slowing - at least for other producers. Look, we know that Pumpkin Spice is good in just about everything, but in hard seltzer? We’re going to have to let our taste buds do the deciding.That’s the question we asked ourselves with the arrival of Bud Light’s Fall Flannel variety pack. “We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.” ”Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors,” Andy Goeler, vice president of marketing, Bud Light, said in a press release. 6, and they’ll be available through the end of October. You’ll be able to pick up your own when they roll out nationwide on Sept. Standard delivery 1-2 weeks More shipping info Shipping info. The new Bud Light Seltzer Fall Flannel pack is available in 12-pack, 12-ounce slim cans that are complete with a autumn-inspired plaid design. Bud Light Seltzer Fall Flannel Pack, Hard Seltzer, Missouri, United States. Bud Light Seltzer Pumpkin Spice: Combines pumpkin, cinnamon, nutmeg, and vanilla flavorsīud Light Seltzer Apple Crisp: Designed to taste like apple pie in drinkable formīud Light Seltzer Toasted Marshmallow: Tastes like sweet marshmallow with a hint of chocolate flavorīud Light Seltzer Maple Pear: Pairs maple syrup and pear flavors
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